The other day i was at the train station in Richmond on the way to uni, when i noticed something quite interesting. Right next to the Sandringham platforms are a long line of large advertising billboards. Generally i glance at them, but they never hold my interest for anymore than a couple of seconds.

However, recently they’ve put up a new billboard thats advertising Converse shoes (see below). It is very striking visually, and it had me standing and staring at it for a good couple of minutes. I was trying to identify who the people were, i was thinking about how they could have put the graphic together… i was really quite impressed by it. What impressed me more however was that pretty much everybody else on the platform were also staring at it.

Being designers, we are always looking at billboards and advertising and dissecting them for their communication and so on, but there were so many ordinary, non designer people staring at this billboard. I’ve never seen anything like it to be honest, at least not for a commercial billboard.

Just goes to show how a good design can really make people pay attention to a brand or message.