Credo is done, dusted, complete, and i am very happy with the result.

My original concept in the beginning was to look at my interest in old technologies and old techniques that i was unfamiliar with and exposing myself to in order to learn more. Old becoming new was the over arching theme.

This concept stuck, and is explored visually through the pack. The outer shell is clean, computer generated and bright. It introduces the identity i have established, using my font ‘Sticky Tape’, and a symbol created using my initials A R T. It also symbolises my comfort with using the computer to generate design.

When you open the pack, you are exposed to design created with various types of media that i am not as comfortable with. For example, the DVD pack uses the same A R T symbol, created by hand using paint and paper. The booklet is entirely photographic. The CD contains a website, and the DVD contains a movie. I tried to really explore media and mediums in this piece, expanding my skills and creating something really personal and special.

Besides my exploration of old vs new techniques, i also wanted the piece to be quite personal. The booklet focuses on things i’m interested in, my creative space, my interests. The movie extends on this idea and shows some of my working process. And the website shows a collection of my work.

Overall i am very happy with how the project turned out. I think i made it hard on myself by doing a movie and a full website, but it was worth it.

The end.